Style reborn.
Optima's emotionally charged exterior is punctuated at every corner with striking, front and rear fascia, complementing Kia's signature Tiger nose grille. The iconic Optima is undeniable style that commands attention and the road.
Hugs curves. Turns heads.
With curves in all the right places, Optima's exterior is a masterpiece of form and function. Aerodynamically sculpted and precisely calculated, its design details make Optima just as appealing to look at as it is to drive.
Bold grille. More thrill.
Optima's signature Tiger nose grill is as pulse-racing as it is eye-catching. Accented by the available LED Headlights and LED Fog Lights, this is a sedan that demands attention. Dynamic Bending Light (DBL) and High Beam Assist (HBA) are also available as a part of Kia Drive Wise technologies to light up the road ahead.
Exhilarating, inside and out.
A thrilling Optima driving experience begins before you start the engine. The moment you slide behind the wheel, you discover a quieter, more spacious cabin loaded with the latest available amenities. The perfect environment for pure driving pleasure.
Loaded with comfort.
Open the door and you'll find a spacious, modern interior enhanced with bold accents, soft-touch surfaces and fine, premium stitching, all of which come together to create a sanctuary of quiet comfort and craftsmanship for you and your passengers.
Trendsetting design.
Trailblazing technology.
New for 2018, every Optima comes standard with Blind-Spot Detection (BSD), Rear Cross Traffic Alert (RCTA), and Rear Parking Assist System (RPAS). So you can drive every road with confidence.
Turns fuel into adrenaline.
No matter which trim you choose, you'll be pleasantly surprised by the power and fuel efficiency built into every Optima engine. The LX 1.6T trim includes a 1.6 liter Turbocharged engine with a 7-Speed Dual-Clutch Transmission (DCT) for those seeking a balance of efficient, real-world power with improved fuel economy. The SX offers the 2.0 liter Turbo and Steering-Wheel-Mounted Paddle Shifters for ultimate performance and control.
Protection for all, all around.
The Optima uses more than 50% Advanced High Strength Steel (AHSS). A ring-shaped section, defining the boot opening behind the rear seats below the shelf, substantially increases body rigidity. And hot-stamping of components in 16 core stress areas boosts the body structure for better driving dynamics and a quieter ride.
5-star safety.
The 2018 Optima embodies Kia's continued commitment to safety, earning a 5-Star Crash Safety Rating from the National Highway Traffic Safety Administration (NHTSA). It comes standard with advanced passive safety features, like the comprehensive airbags and seat-belt systems, built to be your first line of defense in any crash.
Advanced safety technologies.
In a Kia packed with innovation, we integrated active driver-assistive technologies where they matter most. Advanced systems, like Hill-Start Assist Control (HAC) and Vehicle Stability Management (VSM), that work automatically to give you enhanced control so that you can stay focused on the road.
